June 20, 2019 – Hilton Milan


Do you know how many prospective Cloud UC buyers in Europe rely on their channel partners to choose a cloud solution? Or that most businesses are still using on-premises PBX's? We do, because in April 2019, Ribbon surveyed decision makers from nearly 2,700 European SMEs and Enterprises to learn about their purchase drivers and buying behaviors for Unified Communications.

Join us for the second year running of the UC MARKET INSIGHTS Europe Roadshow. You'll get a deeper dive into UC industry trends, secure UC solutions, access to Ribbon and Poly experts — all at your fingertips.

This exclusive, half-day event is designed to help you sharpen your focus on one of the hottest markets in IT and Telecom.


Hilton Milan

Via Luigi Galvani 12
Milan, 20124

June 20, 2019
12:30 - 16:30


12:30 – 13:30

  • Registration and Lunch

13:30 – 13:45

  • Introductions

13:45 – 14:45

  • UC Market Insights in Italy - Infrastructure & Non-Adopters: We will present an overview of the types of voice, video, and IT infrastructure services currently being used by SMEs and enterprises in Italy. We will look at the rate of UC adoption and the barriers to increasing it. For enterprises who have yet to adopt, we will explore their understanding of UC, their purchase drivers and buying behaviors, and their service provider preferences. The data will be presented with an eye toward helping craft better UC service offers for the enterprise market.

14:45 – 15:00

  • Networking Break

15:00 – 16:00

  • UC Market Insights for Italy - UC Adopters, MSFT Teams, Security, SD-WAN & CPaaS: This session focuses on Italian SMEs and Enterprises that have already adopted UC. We will explore key drivers of UC adoption, their experiences during the purchase process, which features are most important to their businesses, how they selected their UC service provider, and the improvements UC has brought to their businesses. We will review the key learnings from these UC adopters and offer insight into UC offers and sales process improvements. Later in this session, we will look at the adoption and use of SD-WAN and Microsoft Teams. Finally, we will conclude with the participants’ views on SIP Security and their use of CPaaS.

16:00 – 16:30

  • Scaling Your Business & Preparing for a Wave of Adoption: This joint session will feature Ribbon and Poly’s best practices designed to drive mass adoption of Unified Communications. Subject matter experts will deliver insights into the UC market, guidance on successful UC product offers, and tips on how to scale your customer-facing operations processes.


  • Networking

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